Schroeder. A family roofer that finally looks as solid as its work.
A Luxembourg roofer, modernized.
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The business
Schroeder Couverture is a family roofing company that has worked in Luxembourg for years. Roofing is only the headline: the team also handles renovation, roof and solar-panel cleaning, Velux roof windows, ferblanterie, and full charpente work, six trades under one crew, plus a 24/7 emergency line for when a storm does not wait. It is the kind of business a homeowner finds by word of mouth and then wants to verify online before picking up the phone.
The thinking
A roof is an expensive, trust-heavy decision, and the old way of presenting a trade (a thin page, a phone number, no proof) asks the visitor to gamble. The relaunch had to answer the two questions that actually decide the call: can they do the specific job I have, and can I trust them with my house. Everything on the page serves those two questions.
The design
The site is in French, the working language of the region, and leads with a plain promise: your roof in good hands. The six trades are laid out as clear services rather than a wall of text, so a visitor lands straight on the one they need. Recent jobs and client feedback carry the trust; the 24/7 line stays visible for urgency. The palette is restrained and the build is fast, so a serious, decades-old company finally reads as serious online.