Car Protect Center. A Luxembourg detailing house, rebuilt at the speed of the work.
Thirty years of car care, at full speed.
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The business
Car Protect Center has looked after cars in Luxembourg since 1996: a family business, run de père en fils, close to twenty people, working out of GRIDX in Wickrange, an innovation complex built around mobility and high-end services. The work spans detailing and preparation, XPEL paint protection film, vehicle electronics, enclosed-trailer transport, registration paperwork, upholstery, premium storage and a buying-and-selling arm. They are the exclusive XPEL distributor in the country, they work for groups running Aston Martin, Porsche, Range Rover and Lamborghini, and they count a professional racing driver, Carlos Rivas, among their partners. The standard of the work was never in question. The website was.
The thinking
The old site hid the business from the people trying to buy from it. “Prestations” in the navigation pointed back at the homepage, so the services had no home of their own. The price list, the single most consulted page for a workshop like this, was published as a flat JPEG: unreadable on a phone, invisible to Google, impossible to link to a line. PPF, the most technical and most expensive thing they sell, sat buried at the bottom of the detailing page. And a whole branch of the business, achat-revente, launched in 2023 and announced in their own news feed, had never made it into the navigation at all.
So the relaunch was not a reskin. It was a re-sort: every trade gets its own page, every price becomes real text, and nothing the business actually does stays invisible.
The design
Black first, with the red from their logo spent only where it has to work: rules, key numbers, calls to action, and the racing-track line sliced through the logo mark, redrawn as a stroke that draws itself down the page as you scroll. The site is French, set in Urbanist, self-hosted so no external font call sits between a visitor and the first paint.
Forty-six pages: a services hub that finally exists, the eight service pages under it, the full 2026 price list as a real HTML table, the workshop and the team, twenty-seven news articles carried across with 301 redirects so no inbound link breaks, and a structured quote request in place of a bare contact form. The proof is the honest part: draggable before-and-after comparisons built from their own photographs, so a re-trimmed leather seat is shown rather than claimed. Every figure on the page is theirs, from 1996 to the ten-year XPEL warranty. Nothing here is invented, including the testimonials that are not on it.